media exam 1 Jasneet

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.   The Marmite Gene Project advert shows people reacting to Marmite in funny ways and plays on the “love it or hate it” idea. 2) What persuasive techniques are used by the Marmite advert? It uses humour, surprising moments, and familiar characters to grab attention. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger says ads make people feel like they need things to be better or cooler than they are. 4) What is it p...

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis   7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen   13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in t...

  Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence The article says that Mockingjay shows how The Hunger Games uses media and propaganda to criticise capitalist society and show how power can be controlled or challenged. 2) What view of capitalist ideology is presented in the Hunger Games films? Capitalism is shown as unfair and exploitative, with the rich Capitol controlling and benefiting from the poor districts while keeping them powerless. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest the media is very powerful because it can manipulate people’s beliefs through propaganda and entertainment, but it can also be used to encourage re...

  Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? This section explains that identity is complicated and is influenced by how we see ourselves, how we want others to see us, and by culture and the media. I think, therefore I am Identity used to be seen as fixed and based on social factors such as class, gender, religion, and family roles. From citizen to consumer People began to define themselves through what they buy, as advertising encouraged them to become consumers rather than citizens. The rise of the individual From the late 20th century, people were encouraged to express individuality, although this was still shaped by media and advertising. Branding and lifestyle Brands started selling lifestyles and ident...

  Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  In Pan Am , the male gaze is shown through slow-motion shots of the stewardesses’ legs and bodies and the way men turn to stare at them in the airport. Laura is first introduced on a magazine cover, presenting her as an image to be admired. In Beyoncé’s Why Don’t You Love Me , the male gaze appears through revealing costumes, close-ups of her body, and her direct eye contact with the camera, which invites the audience to look at her. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?  These texts do not show that feminism is no longer needed. Although the...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Laura bates starts off the everyday sexism project by talking about how she has been sexualised 3 different times and that has caused her alot of problems and this happened all in the space of a week and demonstrates how that made her uncomfortable. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The everyday sexism project links to the concept of post feminism by showing that we still need it and feminism is still required in western socites and that is quite important for  3) Why was new technology essential to the success of the Everyday Sexism project? the new technology is essential to the success of the everyday sexism project because it is a main quality thaqt can help the success to be even bigger. 4) Will there be ...