media exam 1 Jasneet

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to celebrate Black beauty and show how Black culture has influenced the beauty industry. It also aimed to promote diversity and support Black-owned brands. 2) What scenes from the advert are highlighted as particularly significant in the articles? Important scenes include drag queens doing makeup, a beauty salon, a mother doing her child’s hair, and people creating beauty products like shea butter. These show culture, history and community. 3) As well as YouTube, what TV channels and networks did the advert appear on? It appeared on BET, OWN and streaming platforms...

  1) Look at the first page. What is colonialism - also known as  cultural imperialism? colonialism also called cultural imoperioaluism is whern powerdful countries take conrl of otheerplaces and believe culture is better 2) Now look at the second page. What is postcolonialism?  Postcolonialism is the study and criticism of colonial ideas. It questions white western views about race and power. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy says Britain has not fully accepted the end of its empire. Because  of this some people still treat immigrants badly and blame them for problems in society. 4) What is 'othering'? Othering is when a group of people are seen as different or outsiders. They are separated from the main group in society. 5) What examples of 'othering' are provided by the article? Examples include anti immigrant headlines in newspapers and political campaigns that blame migrants. The article also mentions media s...

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? 1960s adverts used big images and less writing. They tried to be more creative and eye catching. The Score advert does this because the main focus is the big jungle image with the man and women. 2) What representations of women were found in post-war British advertising campaigns? Women were shown as housewives who cook clean and look after the family. They were also shown as objects to attract men. 3) Conduct your own s...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"?  Gauntlett says the decline of tradition can be seen in how women and men are shown in the media today. Women are no longer mainly shown as housewives or low-status workers. Instead they are often shown as confident and successful which links to the idea of girl power. At the same time men are no longer always shown as tough and silent. The media now shows men talking about emotions and relationships. 2) How does Gauntlett suggest the media influences the way we construct our own identities?   Gauntlett suggests the media influences how we build our identity because it gives us ideas abo...

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s?      Mistry suggests that since the mid-1990s advertising has tried to present women as more independent and confident. However, even when adverts appear progressive, they still often focus strongly on beauty and appearance . 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?    In the 1940s and 1950s, women were mainly shown as housewives and mothers. They were presented as caring, passive and dependent on men, usually in domestic settings. 3) How did the increasing influence of clothes and make-up change representations of women in adve...