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GQ - Language & Representation blog tasks

  Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? The magazine genres are general interest, special interest, and professional magazines. Our CSP magazines mostly fit into general interest and special interest because they target specific audiences. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? GQ targets men through fashion, culture, and lifestyle content. It uses stylish images and famous celebrities to attract readers. 3) What does the factsheet say about GQ cover stars The factsheet says GQ chooses cover stars carefully so they match the magazine’s values and appeal to its audience. 4) Pick out five of the key conventions of magazine front covers and explain what they comm...
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'Media Assessment 2 learner response'

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). Www:top response for q2 demonstrating clear knowledge plus understanding of ownership plus control of media conglomerate 1) develop your media analysis of unseen media texts  2) ensure you consider the credibility of media effects theories plus support relevant media texts 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  1) the h.i.t.h motif is repeated in a circular design on Stormzy head,mimicking a crown.This continues the connotations of royalty and British power suggested in the union jack,font and colour of the text.It also reflects Stormzy status as one of the leading figures in 2020 3)It is regulated by ofcom so therefore maintaing standards and providing audiences somewh...
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Magazine practical production: tasks

Image
  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create SPORT THE ECONOMIST FEELGOODFOOD 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. The typical design has an red logo of the economist on the top left and then it has 5 lines next to it which have a writing on it and i...
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Advertising and Marketing index

  1)   Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP
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Blog tasks: Sephora Black Beauty Is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to celebrate Black beauty and show how Black culture has influenced the beauty industry. It also aimed to promote diversity and support Black-owned brands. 2) What scenes from the advert are highlighted as particularly significant in the articles? Important scenes include drag queens doing makeup, a beauty salon, a mother doing her child’s hair, and people creating beauty products like shea butter. These show culture, history and community. 3) As well as YouTube, what TV channels and networks did the advert appear on? It appeared on BET, OWN and streaming platforms...
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Introduction to Postcolonialism: blog tasks

  1) Look at the first page. What is colonialism - also known as  cultural imperialism? colonialism also called cultural imoperioaluism is whern powerdful countries take conrl of otheerplaces and believe culture is better 2) Now look at the second page. What is postcolonialism?  Postcolonialism is the study and criticism of colonial ideas. It questions white western views about race and power. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy says Britain has not fully accepted the end of its empire. Because  of this some people still treat immigrants badly and blame them for problems in society. 4) What is 'othering'? Othering is when a group of people are seen as different or outsiders. They are separated from the main group in society. 5) What examples of 'othering' are provided by the article? Examples include anti immigrant headlines in newspapers and political campaigns that blame migrants. The article also mentions media s...
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Blog task: Score advert and wider reading

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? 1960s adverts used big images and less writing. They tried to be more creative and eye catching. The Score advert does this because the main focus is the big jungle image with the man and women. 2) What representations of women were found in post-war British advertising campaigns? Women were shown as housewives who cook clean and look after the family. They were also shown as objects to attract men. 3) Conduct your own s...
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