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The Gentlewoman: Language and Representation blog tasks

  Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The clean typeface makes the magazine look serious and professional which suggests it is for readers who value high quality design and intelligence 2) How does the cover subvert conventional magazine cover design? It avoids typical cover lines and sales language because it trusts the visual power of the main portrait instead of needing to shout at the buyer 3) Write an analysis of the central image. The central image is a tight close up that removes the background to make the subject the only focus The bright purple eyeshadow and red lipstick create a strong visual contrast that makes the person seem bold rather than just traditionally pretty 4) What representations of gender and celebrity can be found on this front cover? Celebrity is shown here as an artistic and calm presence instead of a high energy star This represents women as grounded and self assured individuals rather t...

'Advertising & Marketing assessment learner response'

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) WWW: Jasneet, some knowledge and understanding of textual analysis for the unseen product analysis. An attempt at explaining post-colonial ideas. EBI: See my comments next to each question. LR: Complete LR blog task. 2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. Q1)   One potential point from the mark scheme that I could have included is the use of the brand logo. I could have explained that the logo uses a serif font and a simple, clean style to suggest tradition and luxury, and that placing it in the bottom corner shows the advert is more about the feel of the brand than selling a specific product. Q2)  One point I missed was that the A...

Magazine front cover - Learner response

Image
  1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI . You don't need to include a mark or grade if you don't want to. WWW: Jasneet, some relevant cover lines to reinforce The Economist magazine brand identity. EBI: Very unfortunate that you’ve not taken your own image to recreate the magazine front cover. The biggest lesson from this activity is to ensure that you complete the research and planning components of your coursework so that you can create your own original production. You cannot simply take material created by someone else and claim it as your own. 3) Consider your mark against the mark scheme above. What are the strengths of your production based on the the mark scheme? Think about magazine cover conventions and the media language techniques you have used to communicate with your audience (e.g. mise-en-scene, camera shot etc.) Notice t...

GQ - Audience & Industries blog tasks

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? The media kit describes GQ as forward-looking and progressive. It says GQ is entering a new era of leadership and influence. It presents GQ as shaping culture, society, and commerce in Britain. 2) What does the media kit suggest about masculinity?  It suggests that masculinity is changing and evolving. It shows that men’s fashion is now central to pop culture. It presents masculinity as more modern and progressive. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. The 7.3 million reach suggests GQ has a very large audience. The 212,000 readership suggests a smaller but loyal print audience. The 1.8 million social followers shows that GQ has a strong online presence and digital audience 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about th...

GQ - Language & Representation blog tasks

  Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? The magazine genres are general interest, special interest, and professional magazines. Our CSP magazines mostly fit into general interest and special interest because they target specific audiences. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? GQ targets men through fashion, culture, and lifestyle content. It uses stylish images and famous celebrities to attract readers. 3) What does the factsheet say about GQ cover stars The factsheet says GQ chooses cover stars carefully so they match the magazine’s values and appeal to its audience. 4) Pick out five of the key conventions of magazine front covers and explain what they comm...