media exam 1 Jasneet

  Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  In Pan Am , the male gaze is shown through slow-motion shots of the stewardesses’ legs and bodies and the way men turn to stare at them in the airport. Laura is first introduced on a magazine cover, presenting her as an image to be admired. In Beyoncé’s Why Don’t You Love Me , the male gaze appears through revealing costumes, close-ups of her body, and her direct eye contact with the camera, which invites the audience to look at her. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?  These texts do not show that feminism is no longer needed. Although the...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Laura bates starts off the everyday sexism project by talking about how she has been sexualised 3 different times and that has caused her alot of problems and this happened all in the space of a week and demonstrates how that made her uncomfortable. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The everyday sexism project links to the concept of post feminism by showing that we still need it and feminism is still required in western socites and that is quite important for  3) Why was new technology essential to the success of the Everyday Sexism project? the new technology is essential to the success of the everyday sexism project because it is a main quality thaqt can help the success to be even bigger. 4) Will there be ...

1) Why is representation an important concept in Media Studies Representation is important becuase the media does not show rela life exactly.Everything is shown in an certain way.Studying representation helps us undertsnad how the media creates meanings and ideas and how it can influence the way people think. 2) How does the example of Kate Middleton show the way different meanings can be created in the media Kate Middleton shows that the same person can be represented in many ways. Photographers, editors and captions can make her look positive, like elegant and royal, or negative, like careless or out of control. The meaning depends on how the media presents her. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Representations are made by producers who choose what to show and what to leave out. Their choices depend on the audience, the type of media, and the story they want to tell. Repeating certain ideas can make them feel normal and hide ...