media exam 1 Jasneet

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.   The Marmite Gene Project advert shows people reacting to Marmite in funny ways and plays on the “love it or hate it” idea. 2) What persuasive techniques are used by the Marmite advert? It uses humour, surprising moments, and familiar characters to grab attention. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger says ads make people feel like they need things to be better or cooler than they are. 4) What is it p...

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis   7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen   13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in t...

  Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence The article says that Mockingjay shows how The Hunger Games uses media and propaganda to criticise capitalist society and show how power can be controlled or challenged. 2) What view of capitalist ideology is presented in the Hunger Games films? Capitalism is shown as unfair and exploitative, with the rich Capitol controlling and benefiting from the poor districts while keeping them powerless. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest the media is very powerful because it can manipulate people’s beliefs through propaganda and entertainment, but it can also be used to encourage re...

  Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? This section explains that identity is complicated and is influenced by how we see ourselves, how we want others to see us, and by culture and the media. I think, therefore I am Identity used to be seen as fixed and based on social factors such as class, gender, religion, and family roles. From citizen to consumer People began to define themselves through what they buy, as advertising encouraged them to become consumers rather than citizens. The rise of the individual From the late 20th century, people were encouraged to express individuality, although this was still shaped by media and advertising. Branding and lifestyle Brands started selling lifestyles and ident...