media exam 1 Jasneet

 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  One example that uses Todorov narrative structure is Wallace and Gromit in the curse of the Were-Rabbit 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. The opening  establishes setting, character, and plot. The visuals of prison bars, corridors, and guards ground the viewer in the confined world of Fox River State Penitentiary, while the cold colours and strict routines convey a sense of control and danger. We are introduced to Michael Scofield, whose calm, calculated nature contrasts with his brother Lincoln Burrows’ vulnerable situation on death row, immediately creating empathy and tension. The central plot who...

1) What example is provided of why visual iconographies are so important? Genres are categories or types of media text. Genres are recognisable through the repeated use of generic codes and conventions. e.g. the mise-en-scene of deep space, usually indicates the genre of sci fi 2) What examples are provided of the importance of narrative in identifying genre? Visual and aural iconographies are not the only way that genres can be identified. Genre can also be indicated in the way the story is told via its narrative (the structure of the story telling) and plot (the events and occurrences within the story). Good examples of this are Independence Day (1996: dir. R. Emmerich), Deep Impact (1998: M. Leder) and, more recently, The Day After Tomorrow (2004: dir. R. Emmerich). In The Day After Tomorrow a father has two goals: to persuade the government to act on his advice and then to rescue his son. 3) What are the different ways films can be categorised according to Bordwell?  • Period o...

  1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, stories and media texts. For example, this theory suggests that there are ‘structures’ inherent in narratives so patterns can be observed even across texts that appear to be unconnected. 2) What are binary oppositions and why are they important? Levi-Strauss argued that the way in which ideas are represented in thought and language often takes the form of binary oppositions, which is evident in the above kinship relations as husband / wife, parent / child. Levi-Strauss saw language as an important aspect of culture because it allows people to categorise and represent objects and ideas with symbols. The way that ideas are represented in human thought and language usually takes the form of binary opposites such as life / death or ligh...