Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? This section explains that identity is complicated and is influenced by how we see ourselves, how we want others to see us, and by culture and the media. I think, therefore I am Identity used to be seen as fixed and based on social factors such as class, gender, religion, and family roles. From citizen to consumer People began to define themselves through what they buy, as advertising encouraged them to become consumers rather than citizens. The rise of the individual From the late 20th century, people were encouraged to express individuality, although this was still shaped by media and advertising. Branding and lifestyle Brands started selling lifestyles and ident...
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