Audience classification: blog tasks

 1) How is audience defined in the Factsheet?

Audience is the general term for all the individual people who consume a media product

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

The media that gen z consumes is mostly through online videos and online videogames and this shows they are quite an passive audience and get most of their media through the internet

3) How do media companies target and measure their audience in the digital age?

Media producers use data which may be simple or complex to target their audience where there is thought of platform,scheduling or algorithm

4) What did the NRS used to do and what does PAMCO do now? 

The NRS is used to to collect demographic information about the audience of newspapers and the PAMCO now collates information on traditional newspapers and and magazines in print form

5) How are demographics and psychographics defined in the factsheet?

Demogographics at its simplest involves collecting relatively imperosnal data about individulas on what type of media that they are consuming and psychographics in the factsheet is defined as lifestyle profiling and is sometimes considered to be a more suitable way of cateragoisng media audiences

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 

One audience theory that i find intresting is the uses and gratifications theory.I like this theory becuase it suggests that audiences are active rather than bering passive.Instead of simply absorbing media,people choose to consume media on their own needs and preferences and this is quite relevant today in current media and todays world.

Psychographics: presentation

In pairs, you are going to investigate one of Young and Rubicam’s Psychographic groups.

You need to put together a presentation in which you create an example couple for that particular psychographic group and suggest what their media consumption might involve.

Note: You need to publish the tasks on each of your blogs individually.

Structure

Who you are working with: Daffyd

The psychographic group you are researching:
explorers
Introduce your example couple that represents your group:
Smith 
1) Make up their names:smith

2) Where do they work/study?
they study here at greenford high school and are studing a levels
3) What do they do in their spare time?
They enjoy travelling and going to mmusic festivals

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

They do not often buy printed newspapers. They read The Guardian online.
They sometimes read travel and culture magazines such as National Geographic or Time Out on a tablet or phone rather than on paper.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

They mainly use streaming services rather than traditional TV.
They watch Netflix, BBC iPlayer, and Disney+ for documentaries and indie films.
They listen to BBC Radio 6 Music or discover new music through Spotify playlists.
They sometimes go to independent cinemas to watch new or international films.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

They own iPhones, a MacBook, and a digital camera.
Websites they visit include YouTube (travel vlogs and tutorials), Reddit (interest groups), and Pinterest or Behance (creative inspiration).
They use Instagram and TikTok for sharing and discovering creative and travel content, and Spotify for finding new music.