Advertising and Marketing index

 1) Advertising: Introduction to advertising

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Genre:Blog tasks

1) What example is provided of why visual iconographies are so important? Genres are categories or types of media text. Genres are recognisable through the repeated use of generic codes and conventions. e.g. the mise-en-scene of deep space, usually indicates the genre of sci fi 2) What examples are provided of the importance of narrative in identifying genre? Visual and aural iconographies are not the only way that genres can be identified. Genre can also be indicated in the way the story is told via its narrative (the structure of the story telling) and plot (the events and occurrences within the story). Good examples of this are Independence Day (1996: dir. R. Emmerich), Deep Impact (1998: M. Leder) and, more recently, The Day After Tomorrow (2004: dir. R. Emmerich). In The Day After Tomorrow a father has two goals: to persuade the government to act on his advice and then to rescue his son. 3) What are the different ways films can be categorised according to Bordwell?  • Period o...
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Collective identity and representing ourselves: blog tasks

  Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? This section explains that identity is complicated and is influenced by how we see ourselves, how we want others to see us, and by culture and the media. I think, therefore I am Identity used to be seen as fixed and based on social factors such as class, gender, religion, and family roles. From citizen to consumer People began to define themselves through what they buy, as advertising encouraged them to become consumers rather than citizens. The rise of the individual From the late 20th century, people were encouraged to express individuality, although this was still shaped by media and advertising. Branding and lifestyle Brands started selling lifestyles and ident...
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Blog tasks: Ideology

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