Advertising and Marketing index

 1) Advertising: Introduction to advertising

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Genre:Blog tasks

1) What example is provided of why visual iconographies are so important? Genres are categories or types of media text. Genres are recognisable through the repeated use of generic codes and conventions. e.g. the mise-en-scene of deep space, usually indicates the genre of sci fi 2) What examples are provided of the importance of narrative in identifying genre? Visual and aural iconographies are not the only way that genres can be identified. Genre can also be indicated in the way the story is told via its narrative (the structure of the story telling) and plot (the events and occurrences within the story). Good examples of this are Independence Day (1996: dir. R. Emmerich), Deep Impact (1998: M. Leder) and, more recently, The Day After Tomorrow (2004: dir. R. Emmerich). In The Day After Tomorrow a father has two goals: to persuade the government to act on his advice and then to rescue his son. 3) What are the different ways films can be categorised according to Bordwell?  • Period o...
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my media consumption

 my media consumption Which daily newspapers (if any) do you read? times What sections of newspapers do you turn to first, and why? front page as it tells me the most What sections do you never read, and why? the middle part What kinds of stories do you usually read and why? horror stories Do you, or someone else, buy the newspaper you read? i buy the newspaper Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? Magazines What magazines (if any) do you buy regularly?  Why/why not? no What sections of the magazines do you read and not read, and why? Television Approximately how many hours a week do you spend watching television? 3 to 4 hours What device do you use to watch television? tv What times of day do you usually watch television? usually during the night What programmes do you like best and why? tv series Do you watch alone or with others?  If you watch with others, who decides what you will watch? ...
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Narrative:blog tasks

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  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  One example that uses Todorov narrative structure is Wallace and Gromit in the curse of the Were-Rabbit 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. The opening  establishes setting, character, and plot. The visuals of prison bars, corridors, and guards ground the viewer in the confined world of Fox River State Penitentiary, while the cold colours and strict routines convey a sense of control and danger. We are introduced to Michael Scofield, whose calm, calculated nature contrasts with his brother Lincoln Burrows’ vulnerable situation on death row, immediately creating empathy and tension. The central plot who...
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